Lea Graham crosses a new Public Relations frontier… with a little help from its feline friend

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LGA public relations

Lea Graham crosses a new Public Relations frontier… with a little help from its feline friend

Sussex-based agency Lea Graham Associates has marked 30 years in business by significantly expanding its range of services to ‘boldly go beyond PR’.

The new-look agency, which has been trailing the announcement with a series of social media posts featuring kooky cats by cartoonist James Mellor, will launch the services on Valentine’s Day (Feb 14) with a rebranded website, leagraham.com.

“The scope and mechanics of Public Relations have changed significantly over the 30 years that I have been running Lea Graham and our new business model reflects that,” said founder and MD Susan Fleet.

“We’re boldly going beyond PR to include a much deeper and diverse range of professional services for clients, but the golden thread that runs through them all is that you need good communication if you’re to succeed in your objectives.”

The agency, which was established in Burgess Hill in 1986 by Susan and her husband Graham Fleet, will add market sector research, bid and tender management, event management, media training, team building and corporate away days to its core print and digital media work.

The additional services will be delivered by specialist associates working as part of the LGA team.

“The advantage for clients is that they can access advice through one portal that they would previously have had to source from multiple providers. As professional communicators we can co-ordinate and add value to these expert activities and so gain greater impact for the client on all business fronts – whether that’s building PR collateral for a successful tender or helping an organisation manage change through team building and improved staff communication,” said Susan.

The multi-sector agency, which has a sister entertainments service, Lea Graham Entertainments, has also developed a bank of downloadable resources for SMEs. While it has retained its original branding, the agency’s new motif is based on Chloe the office cat, who now features on all its digital channels.

“Chloe keeps us sane,” says Susan. “And more than anything else, she illustrates that we’re ‘people people’. Clients love seeing her in the office and often ask after her. She thinks the new website is the cat’s whiskers.”

Caption: The LGA management team (left to right): Sue Scott – PR Director, Graham Fleet – Financial Director and Susan Fleet – Managing Director

…end…        10 February 2017