Mike Oliver Associates race in to sponsor the Cyclo-Cross National Trophy
Sussex IFA Mike Oliver Associates and affiliated company Oliver Standing Construction Limited have been named as official sponsors for this month’s HSBC UK Cyclo-Cross National Trophy Round 3.
The firms, which have a long history of supporting local sporting events, will lend their support to this challenging event, which is being hosted by Crawley Wheelers at the South of England Showground, Ardingly on 10 and 11 November 2018.
The HSBC UK Cyclo-Cross National Trophy Round 3 is part of Britain’s premier cyclo-cross series. In 2018-19 the 6 round series runs from October to January at venues throughout Britain and attracts top riders from Britain and further afield. Entry is online only via the British Cycling website, there are no paper entries or entries on the day, and entrants must have British Cycling membership and a full racing licence.
Cyclo-cross is a type of bicycle racing, which typically takes place in the autumn and winter. Internationally the season is October – February. It consists of many laps of a short course, usually combining a mix of pavements, wooded trails, grass, steep hills and obstacles. Riders might need to quickly dismount and carry their bikes on some parts of the course. The emphasis is on riders’ stamina, endurance and bike-handling skills.
Mike Oliver Associates and Oliver Standing Construction Limited will be lending their names to a series of promotional material including a fun piece of kit, namely the cow bell. Anyone that’s ever watched ski races on TV will recognise the atmospheric sound cow bells create. Bells have been used in downhill skiing for a long time, originating in Switzerland, where they would be made good use of by skiing farmers, while the cows were tucked up in barns and didn’t need their bells. It seems the Sussex countryside will be alive with the sound of cow bells this November!
The Sussex location is a first for the event and along with live music, great food and drink, a shopping village and free entry for spectators; it should make for a great day out.
Local business man Mike Oliver, himself a cycling enthusiast, will be attending the event with several members of his team. About the sponsorship he said, “We are thrilled to be supporting this exhilarating event, which attracts top riders. Although there is a local culture for this hybrid of mountain biking and road racing, it’s currently a lesser known sport and it’s brilliant to be able to contribute to raising its profile.”
The HSBC UK Cyclo-Cross National Trophy Round 3 takes place on 10 & 11 November 2018 at The South of England Showground, Ardingly. For further information please visit: https://www.britishcycling.org.uk/events/details/183136/HSBC-UK-Cyclo-Cross-National-Trophy-Series-Round-3
6 November 2018